It’s All About Location! Listen up, small local businesses. This one’s for you. During this day and age, companies have the world of social media at their fingertips. From Facebook to LinkedIn to Instagram and Twitter, the possibilities are seemingly endless when it...
There has been a lot of debate about whether to use hyphens or underscores when creating your website URL. The short answer is that if you are creating a website URL for the first time, it is always better to use a hyphen (we will get to why in a second). But don’t...
The critical but, unseen, world of website words Meta, meta, meta. Meh. What you can’t see, can’t hurt you, right? Wrong. Metadata is invisible to the naked eye, but the information is out there if you can simply uncover it. Metadata impacts how people view your...
Getting lost is no fun Even with GPS, people get lost all the time; the same is true when traveling across the world wide web. Suddenly… boom, your readers come to a screeching halt. Sorry, buddy, you’ve just hit “Route 404.” Your reader has clearly taken a wrong...
Conduct your own traffic. You’ve invested hours into searching for the right keywords, inserting the best values for your meta tags, and writing the best title tags possible, but you’re still not quite sure if it’ll come out the way you want. The best way to know for...
