What Will Replace Third-Party Cookies?

What Will Replace Third-Party Cookies?

Cookies–so aptly named. Small and delicious. Who doesn’t want one? Online users freely offer up their cookies to marketers, who gobble them up handily. But what’s inside an online cookie? When users began to understand that it was their own personal information...
The Importance of Being ADA Compliant

The Importance of Being ADA Compliant

What does ADA compliance mean? ADA compliance ensures reasonable accommodation for Americans with disabilities. Businesses generally comply with doorway widths for wheelchairs, handrails, braille signs, and other physical modifications. But now the digital world is...
What is a Marketing Micro-Moment?

What is a Marketing Micro-Moment?

And how your brand can take advantage of new consumer behavior Micro-moments are like stream-of-consciousness smartphone moments woven into the tapestry of the worldwide consumer’s life. The power of micro-moments might best be described by remembering their absence....
5 Hot Social Media Tips in 2020

5 Hot Social Media Tips in 2020

Market your brand  Social media itself is only 23 years old, and as of 2020, there are three-and-a-half-billion social media users. Ten years ago, businesses would question whether it was a good use of resources to invest in social media. Today, everyone knows: social...