THE TITAN BLOG

pure. marketing. genius

Enjoy killer anecdotes, illustrations, analogies, and infographics crafted over 20+ years of describing digital marketing. For fun, we showcase our best educational material in our podcasts and blog for your (and our) edutainment. Peruse, cogitate, comment.

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The Art of the Welcome Email

The Art of the Welcome Email

Why first impressions mean everything Once you realize the cost of engaging a lead (cash and sweat), the case for rolling out the red carpet to onboard magnificently becomes evident. Each click costs so much money and brainpower that by the time you have obtained a...

How Underscores Are Affecting Your Website

How Underscores Are Affecting Your Website

There has been a lot of debate about whether to use hyphens or underscores when creating your website URL. The short answer is that if you are creating a website URL for the first time, it is always better to use a hyphen (we will get to why in a second). But don’t...

How Google Awards Local Ranking

How Google Awards Local Ranking

It’s a worthwhile endeavor to get ranked with Google. Why? Simple. Because Google is increasingly how everything in the world is found. If you are a national business, you want a national ranking. If you’re a local business, your goal is a local ranking. Local ranking...