Social media is the wild west of SEO. The number of users (3.3 billion globally) and the ability to target niche markets have left businesses scrambling to conquer this new frontier. But approaching social media with the same mindset as traditional SEO is a sure way...
It’s a worthwhile endeavor to get ranked with Google. Why? Simple. Because Google is increasingly how everything in the world is found. If you are a national business, you want a national ranking. If you’re a local business, your goal is a local ranking. Local ranking...
Wondering which kind of communication offers the best ROI? How about the most widely used service in the world–short message service (SMS). More and more companies are turning to SMS, which businesses use daily to engage with audiences and bolster business. With...
The critical but, unseen, world of website words Meta, meta, meta. Meh. What you can’t see, can’t hurt you, right? Wrong. Metadata is invisible to the naked eye, but the information is out there if you can simply uncover it. Metadata impacts how people view your...
Marijuana, once thought of as a sign of rebellion, is now regarded as having real medicinal qualities. Suddenly, the hippest trip of the 70s is now legal. As states are legalizing marijuana and licensing growers, processors, and distributors, cannabis marketing is a...
