Market your brand Social media itself is only 23 years old, and as of 2020, there are three-and-a-half-billion social media users. Ten years ago, businesses would question whether it was a good use of resources to invest in social media. Today, everyone knows: social...
It’s All About Location! Listen up, small local businesses. This one’s for you. During this day and age, companies have the world of social media at their fingertips. From Facebook to LinkedIn to Instagram and Twitter, the possibilities are seemingly endless when it...
Capture testimonials and reviews while customers and clients are in peak referral state. Don’t struggle. This post will give you an ingenious new method for collecting testimonials. Here are the steps: Catch your customers when they are happy with you Ask if you can...
Why first impressions mean everything Once you realize the cost of engaging a lead (cash and sweat), the case for rolling out the red carpet to onboard magnificently becomes evident. Each click costs so much money and brainpower that by the time you have obtained a...
There has been a lot of debate about whether to use hyphens or underscores when creating your website URL. The short answer is that if you are creating a website URL for the first time, it is always better to use a hyphen (we will get to why in a second). But don’t...
