The Importance of Being ADA Compliant

The Importance of Being ADA Compliant

What does ADA compliance mean? ADA compliance ensures reasonable accommodation for Americans with disabilities. Businesses generally comply with doorway widths for wheelchairs, handrails, braille signs, and other physical modifications. But now the digital world is...
Joke’s On My Generation

Joke’s On My Generation

Warning: Contains spoiler about Santa The Ellen Show has a segment “Boomers vs. Millennials” where a young audience member and an old one must cross generations to identify objects like “earbuds” (which the Boomer calls “earbugs”) and “floppy disk” (for which the...
What is a Marketing Micro-Moment?

What is a Marketing Micro-Moment?

And how your brand can take advantage of new consumer behavior Micro-moments are like stream-of-consciousness smartphone moments woven into the tapestry of the worldwide consumer’s life. The power of micro-moments might best be described by remembering their absence....